本教材以商务活动中的跨文化交际为轴心，探讨了跨文化商务沟通的技巧。各章的范式统一、结构明晰。各章均由学习目标、课前问题、章节主体、术语解释、生词提示、章节理解问题、案例分析、拓展实训活动、阅读扩展等部分构成，教材体系科学合理。
| 书名 | 跨文化交际实训(十二五规划商务英语高职高专系列教材) |
| 分类 | 教育考试-外语学习-英语 |
| 作者 | 房玉靖//姚颖 |
| 出版社 | 对外经济贸易大学出版社 |
| 下载 | 抱歉，不提供下载，请购买正版图书。 |
| 简介 | 编辑推荐 本教材以商务活动中的跨文化交际为轴心，探讨了跨文化商务沟通的技巧。各章的范式统一、结构明晰。各章均由学习目标、课前问题、章节主体、术语解释、生词提示、章节理解问题、案例分析、拓展实训活动、阅读扩展等部分构成，教材体系科学合理。 目录 Chapter 1 Culture, Communication & Intercultural Communication Culture Communication Intercultural Communication Intercultural Business Communication Chapter 2 Verbal Communication Verbal Communication Oral Communication Written Communication Chapter 3 Nonverbal Communication Introduction to Nonverbal Communication Body Language Eye Contact Body Touch Spatial Language Temporal Language Chapter 4 Cultural Values Definition of Values Comparison between Western Values and Chinese Values Cultural Dimensions Chapter 5 Culture Shock in Intercultural Communication Definition & Causes of Culture Shock Stages of Culture Shock Symptoms of Culture Shock Strategies for Managing Culture Shock Chapter 6 Business Etiquette & Social Customs Introductions and greetings Social Entertainment Gift Giving and Receiving Dressing Rules Social Customs Humor, Superstitions and Taboos Business Scheduling Chapter 7 Intercultural Business Negotiation Definition of Negotiation Intercultural Negotiation Models and Styles Phases of Negotiation Intercultural Negotiation Strategies Intercultural Negotiation Guidelines Chapter 8 Intercultural Market Communication Intercultural Brand Marketing Intercultural Advertising Certain Aspects of Culture Affecting Marketing and Advertising Reference Key Bibliography |
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