| 书名 | 会展英语(职业教育数字化融媒体特色教材) |
| 分类 | 计算机-操作系统 |
| 作者 | |
| 出版社 | 浙江大学出版社 |
| 下载 | 抱歉，不提供下载，请购买正版图书。 |
| 简介 | 内容推荐 本教材主要任务是培养学生用英语进行相关的展会活动，用英语与国外会展机构、协会进行会展调查、研究和管理工作，在国内外会展公司进行大型展会的策划与管理、公关、广告设计及推广等工作的能力。力求实现让学生掌握英语的综合使用，并通过会展英语的学习，掌握会展的相关专业知识，锻炼学生运用英语解决相关会展问题的能力。 目录 Chapter 1 Exhibition and Convention Lead In Warm Up Situational Dialogues Further Reading Chapter 2 Size and Location Lead In Warm Up Situational Dialogues Further Reading Chapter 3 Promoting and Marketing Lead In Warm Up Situational Dialogues Further Reading Chapter 4 Preparation and Coordination Lead In Warm Up Situational Dialogues Further Reading Chapter 5 Booth Design and Construction Lead In Warm Up Situational Dialogues Further Reading Chapter 6 Presentation and Reception Lead In Warm Up Situational Dialogues Further Reading Chapter 7 Invitation and Thanks Lead In Warm Up Situational Dialogues Further Reading Chapter 8 Business Travel and Sightseeing Lead In Warm Up Situational Dialogues Further Reading Chapter 9 Logistics and Insurance Lead In Warm Up Situational Dialogues Further Reading Chapter 10 Complaints and Countermeasures Lead In Warm Up Situational Dialogues Further Reading Chapter 11 Follow-up and Assessment Lead In Warm Up Situational Dialogues Further Reading References |
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