| 书名 | 现代商务英语综合教程教学参考书(第3册) |
| 分类 | 教育考试-外语学习-英语 |
| 作者 | 吕海彬//王哲 |
| 出版社 | 中国人民大学出版社 |
| 下载 | 抱歉，不提供下载，请购买正版图书。 |
| 简介 | 编辑推荐 本书为《现代商务英语综合教程》教学参考书第3册，共12章。本书除了客观题的全部答案外，所有主观题，包括翻译、口语活动和作文，均提供了内容丰富、观点不同的实例，便于教师开阔学生思路、展开课堂活动。本书还提供了听力原文、课内阅读的参考译文、围绕主题的商务背景知识以及补充阅读材料，供教师备课时参考选用。书中每单元需6～8课时：Background Case和Listening 2～3课时，Reading 3～4课时，课后练习1课时。Supplement Reading可以作为学生课后阅读的补充材料，也可以作为教师备课的补充资源。任课教师可以根据自己班级的情况和不同的单元适当调整，灵活掌握。 目录 CHAPTER 1 Retailing Background Info Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Supplement Reading CHAPTER 2 Franchising Background Info Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Supplement Reading CHAPTER 3 Advertising Background Info Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Supplement Reading CHAPTER 4 Marketing Background Info Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Supplement Reading CHAPTER 5 Business Negotiations Background ]nfo Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Supplement Reading CHAPTER 6 Logistics Background Info Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Supplement Reading CHAPTER 7 Outsourcing Background Info Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Supplement Reading CHAPTER 8 Quality Control Background Info Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Supplement Reading CHAPTER 9 Company Performance Background Info Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Supplement Reading CHAPTER 10 Customer Service Background Info Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Supplement Reading CHAPTER 11 Crisis Management Background Info Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Supplement Reading CHAPTER 12 Entrepreneurs Background Info Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Supplement Reading |
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