Shop cards --front and back --from a wide variety of retail categories presented in alphabetical order. Some colorful, some simple, some printed on distinctive paper stocks, some unique in form. All well designed. Flipping through this diversified collection is as fun as it is interesting! A valuable reference not only of shop card design, but of logo and location map design as well --all under a single cover.

FOREWORD

EDITORIAL NOTES

CLOTHING

Men's, Women's and Children's Apparel, Used Clothes, Accessories, Shoes, Eyeglasses & c

FOOD

Cafes, Restaurants, Bars, Fast Food, Confectioners, Liquor &c.

LIVING

Housewares, Sundries, Flowers, Books, Records, Hair Salons, Shopping Complexes & c.

Designer Credits

List of Submitters