Innovative brand presentations from temporary pop-up shops to flagship stores. The way in which we experience and consume brands is changing more rapidly today than ever before. The strong influence of e-commerce and the digital realm is forcing brands to rethink the traditional presentation of their wares in conventional stores. More and more companies throughout the world are exploring new concepts for the sale and presentation of their products, or they are establishing events to boost brand image. They are increasingly searching for new ways to offer their customers brand experiences on an emotional level. Out of the Box! is an inspirational collection of solutions from around the globe that allow us to experience brands in unique ways.
From temporary pop-up shops to flagship stores, Out of the Box! is a collection of cutting-edge brand presentations and retail spaces. This inspiring range of solutions is especially useful for companies and brands that are being forced by the strong influence of e-commerce and the digital realm to explore new alternatives to traditional concepts.
The book brims with 288 pages of examples of novel approaches for boosting brand image and sales-- in-cluding, for example, thematic sales areas in concept stores, formats that mix galleries with boutiques, mobile retail units, and event locations--that are blazing all kinds of trails in current brand communication.
In short, Out of the Box! presents a compelling range of innovative ways for brands to present themselves and sell their products, offering their discerning, internet-minded customers unforgettable experiences on an emotional level.