作为申报教育部“十二五”计划系列教材之一，我们借鉴西方高等商科院校的营销学、管理学等教材，编辑了这本英语版《国际市场营销》。本书由孙宁、章爱民主编，主要以营销知识介绍为主，英语阅读技能训练为辅，旨在向学生介绍现代营销学的基本理论和发展趋势，提高学生用英语了解、思考和解决商务问题的能力。

Preface

Part One: A Conceptual Overview

Chapter 1 Marketing: A Universal Discipline

Chapter 2 Marketing Management Philosophies

Part Two: International Marketing Environments

Chapter 3 Economic Environment

Chapter 4 Social and Cultural Environment

Chapter 5 Competitive Environment

Part Three: Strategic Marketing Planning

Chapter 6 Marketing Research

Chapter 7 Market Segmentation, Targeting and Positioning

Chapter 8 Market Entry and Expansion

Chapter 9 Consumer Behavior and Influence

Part Four: The Global Marketing Mix Strategies

Chapter 10 Product Strategies

Chapter 11 Service Strategies

Chapter 12 Pricing Strategies

Chapter 13 Distribution Strategies

Chapter 14 Promotion Strategies