The authors of The Big Book of Green Design take a wide view of "green" design, including both works that promote eco-conscious products and companies (full disclosure: this is where my contribution falls, on page 103) and pieces that are green within the design itself.

Because of this broad approach, the book contains some examples that I feel have only one of two qualities required. That is, they are promoting something green, but the design is unremarkable, or the design is gorgeous, but the eco-friendliness of the product is borderline.

However, for the most part the examples in this book are beautiful, inspiring and wide-ranging: packaging, posters, products, apparel, and even event/environment design.

The book itself is also nicely designed, with a very solid bare-bones cover.

The Big Book of Green Design explores the specific techniques and methods that graphic designers are employing worldwide to make their business a more earth-friendly one. When paying clients need a more environmentally conscious image, they turn to ad agencies and in-house designers for cost-effective solutions. The results are often surprising, innovative, and new, and The Big Book of Green Design features the best of these earth-friendly designs. Mainly focusing on printed materials, but also showcasing examples of trade show environments, repurposed designs, and the new “anti-packaging” trend, the book showcases over 450 examples of marketing and collateral materials produced using environmentally favorable methods. With a foreword by Eric Benson, an expert on sustainable procedures within graphic design, The Big Book of Green Design is very much a “see what your colleagues are doing” idea-sharing, inspiration-generating compilation for agencies, freelance designers, printers, and other creative professionals.

GREENER IMAGE PRODUCTS

COMPANIES

GREEN IN ACTION REPURPOSED DESIGN

ANTI-PACKAGING

MATERIALS

EVENTS

EDUCATION

TERMINOLOGY

DIRECTORY

INDEX