这是本系统性阐述估计营销战略理论的全英文教材。它站在战略的高度分析研究了国际营销的性质、范围及重要性，这有助于我们深入了解国际化企业所面临的各种任务。
| 书名 | 国际营销战略/经济学精品原版教材系列 |
| 分类 | 经济金融-经济-贸易 |
| 作者 | (爱尔兰)布拉德利 |
| 出版社 | 外语教学与研究出版社 |
| 下载 | 抱歉，不提供下载，请购买正版图书。 |
| 简介 | 编辑推荐 这是本系统性阐述估计营销战略理论的全英文教材。它站在战略的高度分析研究了国际营销的性质、范围及重要性，这有助于我们深入了解国际化企业所面临的各种任务。 目录 Preface Acknowledgements 导读 1 Scope of international marketing strategy Strategic approaches to international markets International marketing strategy Definitions of international marketing Generic international marketing strategies Opportunistic approach to international markets Standardization or customization Implications of standardizing strategy Market integration,standardization and differentiation Entering foreign markets Product-market development Technology,product and market decisions Strategic differentiation in the international firm International marketing strategy and orgazization International marketing environment Market fragmentation and consolidation Globalization of markets Technology and market liberalization Firms in regional markets Understanding international marketing:a framework Summary Questions Rererences Part 1 Unerstanding the international marketing environment 2 International marketing in the global economy Theory and practice of international marketing Managerial theory of international marketing Marketing in the business system A framework for international marketing …… |
| 随便看 |
|
Fahrenheit英汉词典电子书栏目提供海量电子书在线免费阅读及下载。