Preface Pioneers of Chinese Service
Part I The Concept
Chapter 1 Golden Key Service and Its Philosophy
Section 1 The Origin of Golden Key Service
Section 2 Golden Key Service Philosophy
Section 3 Establishing China’s Golden Key Service Philosophy
Chapter 2 Service and Golden Key Service
Section 1 What Is Service?
Section 2 Differences between Golden Key Model and Other Service Models
Section 3 Golden Key Service and Its Models
Chapter 3 Customers First, Profits Second
Section 1 Profit: Foundation of Human Society
Section 2 Epistemology and Methodology of Customers First, Profits Second
Section 3 The Value of Customers First, Profits Second
Chapter 4 Meticulous Services and Tremendous Satisfaction to Customers
Section 1 Menticulous Services
Section 2 Surprisingly great Satisfaction for Customers
Chapter 5 Great Pleasure Derived From Customers’Tremendous Satisfaction
Section 1 Guests’ Surprise and Golden Key Brand
Section 2 Ideal Service and Demand for Self-Actualization
Section 3 Achieving a Rich Life
Chapter 6 Golden Key Service and "Chinese Service"
Section 1 "Chinese Service"
Section 2 Chinese Service Model
Section 3 Golden Key Service and "Chinese Service"
Part II The Skills
Chapter 1 Service Spirit
Chapter 2 First Impressions
Chapter 3 In-depth Understanding
Chapter 4 Team Operation
Part III Guidance
Chapter 1 Golden Key Highlighting the Olympic Games
Chapter 2 Golden Key Service: Yesterday, Today and Tomorrow
I. Glittery Golden Key
II. Rise of Golden Key China
III. The Spirit of Golden Key
IV. Difficulties and Experience of Golden Key Service
V. System Innovation of Golden Key
Part IV Practice
Chapter 1 Outlook of Golden Key China for 2000
I. Experience
II. Proposed Steps
Chapter 2 Review and Prospects of Golden Key China
Chapter 3 Access to the WTO and Chinese Hotel Golden Key Network Linkage
I. Three Major Opportunities for China's Hotel Industry
II. Three Major Challenges of China’s Hotel Industry
III. Establishment of Golden Key Hotel Alliance to Build a World Brand of Chinese Hotels
Chapter 4 Golden Key China with New Ideas,New Thoughts and New Situation
I. Overview of Golden Key China
II. Guiding Ideology, Basic Objectives and Working Principles of Golden Key China
III. Specific Implementation Plan of Golden Key China (2002-2005)
Chapter 5 Internationalized Golden Key China with the Independent Brand
Chapter 6 Faith and Pursuit, Brand and Future
Chapter 7 Brand Management and Development,Service Network and Innovation
Chapter 8 Golden Key China with Higher Service Quality, Faster Service Efficiency and Stronger Service Network
Chapter 9 Global Network-based Golden Key Service
Chapter 10 Golden Key China Moving towards Brilliance
Chapter 11 Operation, Management and Service of Golden Key China
Chapter 12 Brand Management and Service of Golden Key China
Chapter 13 Chinese Service ? Brand Culture
I. Education Culture
II. Management Culture
III. Service Culture
Chapter 14 Golden Key Making the World Full of Love
Chapter 15 Chinese Service in the Network Times
Chapter 16 Golden Key Service Alliance Based on the Internet
Postscript