汪进波主编的《商管学科知识英语导读》包含经、商、管16个学科领域的内容，共16个单元。每单元由主课文、注释、阅读理解、学科核心概念、英译中、中译英、辅助阅读及理解练习等内容。每单元通过一定量的专业阅读和练习使学生了解并掌握该专业的基础知识、基本概念和常用术语。通过学习，学生能用英文较熟练地介绍经商管领域的核心知识，看懂并能翻译相关专业资料和文献。本教材旨在帮助经、商、管（及相关文理科）学科的学生提升英语表达和描述能力，亦可丰富英语专业（及其他语言专业）学生的经商管知识！
| 书名 | 商管学科知识英语导读 |
| 分类 | 人文社科-法律-法律法规 |
| 作者 | |
| 出版社 | 复旦大学出版社 |
| 下载 | 抱歉，不提供下载，请购买正版图书。 |
| 简介 | 编辑推荐 汪进波主编的《商管学科知识英语导读》包含经、商、管16个学科领域的内容，共16个单元。每单元由主课文、注释、阅读理解、学科核心概念、英译中、中译英、辅助阅读及理解练习等内容。每单元通过一定量的专业阅读和练习使学生了解并掌握该专业的基础知识、基本概念和常用术语。通过学习，学生能用英文较熟练地介绍经商管领域的核心知识，看懂并能翻译相关专业资料和文献。本教材旨在帮助经、商、管（及相关文理科）学科的学生提升英语表达和描述能力，亦可丰富英语专业（及其他语言专业）学生的经商管知识！ 内容推荐 汪进波主编的《商管学科知识英语导读》用英语介绍经济、商务和管理领域的核心学科知识，包含经济学、管理学、会计学、统计学、财务管理、商务导论、人力资源管理、组织行为学、战略管理、企业文化、商务沟通、国际金融、国际贸易、营销学原理、国际营销，电子商务等。本书旨在提升学生专业英语能力和经济商务管理方面的基础知识，帮助学生成为懂外语的“专才”和懂商管的“通才”。 目录 Unit I Business Management Primary Text: Management Comprehension Questions Key Subject Terminologies Translation Supplementary Reading: Management Theory -- A Brief History Unit II Human Resources Management Primary Text: Human Resources (HR) Management Comprehension Questions Key Subject Terminologies Translation Supplementary Reading: Methods of Performance Evaluation Unit III Communication in the Workplace Primary Text: Business Communication Defined Comprehension Questions Key Subject Terminologies Translation Supplementary Reading: Seven C's of Effective Communication Unit IV Organizational Behavior Primary Text: What Is Organizational Behavior? Comprehension Questions Key Subject Terminologies Translation Supplementary Reading: Employee Behavior Unit V Organizational Culture Primary Text: Understanding Organization and Organization Culture Comprehension Questions Key Subject Terminologies Translation Supplementary Reading: History of "Corporate Culture". Unit VI Economics Primary Text: Ten Principles of Economics Comprehension Questions Key Subject Terminologies Translation Supplementary Reading: Ability, Effort, and Chance Unit VII Financial Management Primary Text: Introduction to Financial Management Comprehension Questions Key Subject Terminologies Translation Supplementary Reading: Introduction to Financial Management of Aquaculture Business Unit VIII Business Accounting Primary Text: Introduction to Accounting Comprehension Questions Key Subject Terminologies Translation Supplementary Reading: What Makes Accounting Information Useful? Unit IX Statistics Primary Text: Statistics Comprehension Questions Key Subject Terminologies Translation Supplementary Reading: Data Description Unit X Business Strategy Primary Text: What Is a Business Strategy? Comprehension Questions Key Subject Terminologies Translation Supplementary Reading: Blue Ocean Strategy and Its Implications for Businesses Unit XI Introduction to Business Primary Text: Forms of Business Ownership Comprehension Questions Key Subject Terminologies Translation Supplementary Reading: Frederick Taylor and Scientific Management Understanding Taylorism and Early Management Theory Unit XII Electronic Commeree Primary Text: Electronic Commerce and Electronic Business Comprehension Questions Key Subject Terminologies Translation Supplementary Reading: E-commerce in China the Alibaba Phenomenon Unit XIII Marketing Primary Text: Introduction to Marketing Comprehension Questions Key Subject Terminologies Translation Supplementary Reading: The Buyer Decision Process Unit XIV International Marketing Primary Text: International Marketing Comprehension Questions Key Subject Terminologies Translation Supplementary Reading: Types of International Marketing Strategies- Unit XV International Trade Primary Text: International Trade Comprehension Questions Key Subject Terminologies Translation Supplementary Reading: WTO and GATT: Tariff Success Unit XVI International Finance Primary Text: International Finance Comprehension Questions Key Subject Terminologies Translation Supplementary Reading: The World's Greatest Investor |
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