选择一个商务项目，对该项目的可行性进行调查研究与分析，直至确定实施该项目并撰写项目计划，是工商组织经常进行的商务活动。羡锡彪编著的《实用商务项目设计》旨在使学生初步了解选择与设计商务项目的全部过程，综合运用所学的知识与技能，独立完成项目计划书。

Outline of the course

Introduction

Part Ⅰ What is a project?

Unit1 Concepts

Part Ⅱ What is the problem?

Unit2 Current business analysis

Unit3 Customer needs and wants analysis

Unit4 SWOT analysis

Part Ⅲ What is the solution?

Unit5 Deciding the proJect obJective(s)

Part Ⅳ How will you carry it out?

Unit6 Planning the activities

Unit7 Costing

Unit8 Riskanalysls

Unit9 Management and control

Part Ⅴ Presenting the proposal

Unit10 Reporting & presentation