The Trend Forecaster's Handbook is a sharp, in-depth and highly visual textbook and teaching aid for students and academics keen to know more about the world of trends, trend forecasting, and consumer-insight techniques.

This "how to" book provides design students with skills to understand and track trends and use them to inform their research, design, and product development. With quotes, interviews, and case studies of key players.

Foreword

Timeline

Chapter One The Anatomy of a Trend

Chapter Two The Trend Forecaster's Toolkit

Chapter Three Intuitive Forecasting

Chapter Four Network Forecasting

Chapter Five Cultural Triangulation

Chapter Six Scenario Planning

Chapter Seven Insight, Strategy and Innovation

Notes

Glossary

Index

Picture Credits

Acknowledgements