HOW SHOULD YOU RESPOND IF...?

·One of your products injures a celebrity’s child, and the media frenzy spirals out of control

·The CFO’s plan for tiered pricing runs counter to the company founder’s ideals

·You can either license a property for long-term gain or maximize sales before interest fizzles out

·Your CMO wants to implement a global brand-building strategy, but your com- pany has always believed in customized local management

·Your customers don’t want an innovation that a consultant insists you should pursue

·Public criticism over a sporting event calls your corporate sponsorship into question

How often do you wish you could turn to a panel of experts to guide you through tough management situations? The Management Dilemmas series provides just that. Drawn from the pages of Harvard Business Review, each insightful volume poses several perplexing predicaments and shares the problem-solving wisdom of leading experts. Engagingly written, these solutions-oriented collections help managers make sound judgment calls when addressing everyday management dilemmas.

Introduction

JULIA KIRBY

When No News Is Good News

BRONWYN FRYER

Are Some Customers More Equal Than Others?

PAUL F. NUNES AND BRIAN A. JOHNSON

License to Overkill

PAUL F. NUNES

The Global Brand Face-Off

ANAND P. RAMAN

The Quality Improvement Customers

Didn’t Want

DAWN！ACOBUCC！

Keeping to the Fairway

THOMAS J. WAITE

About the Contributors