It’s not enough to come up with great ideas--companies must ultimately turn those ideas into profits. This valuable collection is full of tried-and-true specific managerial techniques, processes, and policies that set innovative leaders apart from their less successful competitors...

It’s not enough to come up with great ideas--companies must ultimately turn those ideas into profits. This valuable collection is full of tried-and-true specific managerial techniques, processes, and policies that set innovative leaders apart from their less successful competitors.

The series is designed to bring today’s managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

Creativity Under the Gun 1

TERESA M. AMABILE, CONSTANCE N. HADLEY, AND

STEVEN J. KRAMER

Tough-Minded Ways to Get Innovative 27

ANDRALL E. PEARSON

Breaking Out of the Innovation Box 49

JOHN D. WOLPERT

The Sputtering R&D Machine 67

MARTHA CRAUMER

Inspiring Innovation 89

ELLEN PEEBLES

The Discipline of Innovation 111

PETER F. DRUCKER

Research That Reinvents the Corporation 129

JOHN SEELY BROWN

Creativity Is Not Enough 155

THEODORE LEVITT

About the Contributors 181

Index 185