| 书名 | 世纪商务英语综合教程(专业篇Ⅱ第6版教师用书新世纪高职高专商务英语专业系列规划教材) |
| 分类 | 经济金融-经济-贸易 |
| 作者 | |
| 出版社 | 大连理工大学出版社 |
| 下载 | 抱歉，不提供下载，请购买正版图书。 |
| 简介 | 内容推荐 本教材在选材上集合了国际商务活动中最新的领域与现象，如共享经济、新零售、跨境电商等，也包含基本的国际商务活动的内容，如商务接待、交易磋商、保险等。教材的选材意在大商务领域，希望通过多领域的知识渗透帮助学生对国际商务活动进行多角度的了解。在内容设计上覆盖了英语基础知识从词汇到句子到段落到篇章的梯度练习，但是知识讲解点到为止。通过语言技能训练和微环境的商务活动模拟，强化技能训练，用技能训练带动知识的理解和运用，将真实的国际商务活动与系统的英语语言知识和技能密切结合在一起。 本书侧重于商务专业领域的知识，如市场营销、客户服务、广告、国际会展、金融服务、物流与运输等，让学生全面了解国际商务工作，培养商务沟通技能，全面提升学生的语言应用能力及商务贸易知识。 目录 Unit 1 Regional Economy Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-Life Practice Unit 2 Cross-border E-commerce Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-Life Practice Unit 3 Free Trade Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-Life Practice Unit 4 Globalization Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-Life Practice Unit 5 International Exhibition Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-Life Practice Unit 6 International Competition Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-Life Practice Unit 7 Innovation Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-Life Practice Unit 8 Financial Services Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-Life Practice Unit 9 Chain Enterprises Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-Life Practice Unit 10 Loqistics and Transportation Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-Life Practice |
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