《市场营销行业英语》编者张洪颖、李宇红、王乐鹏以市场营销行业知识为基础，针对市场营销核心领域对英语口语能力的实际需求，编写《市场营销行业英语》。每个单元涉及一个独立的主题，并围绕该主题安排教学内容和设计训练任务。每个单元都包括情景对话、相关词汇和句型、相关知识介绍、阅读理解、语法详解、案例分析和练习等内容。本书适合商务英语专业学生作为行业和专业英语课教材使用，也可以作为经济管理类专业学生的专业英语教材使用。

Chapter 1 Understanding and Predicting the Market

 1.1 Why Is Market Research So Essential?

 1.2 The Methods of Data Collection

 1.3 Designing Effective Questionnaires

 1.4 Market Research Process

 1.5 Common Rules for Market Research Reports

Chapter 2 Analyzing the Environment

 2.1 The Marketing Environment

 2.2 PESTEL Analysis of the Macro-Environment

 2.3 The Company's Microenvironment

 2.4 SWOT Analysis

Chapter 3 Discover and Meet the Demands of Target Customers

 3.1 Marketing Essentials

 3.2 Customer Satisfaction

 3.3 Targeting Your Market

 3.4 Segmentation, targeting, positioning

Chapter 4 Formulate Product Strategy

 4.1 Product and product life cycle

 4.2 Product Mix

 4.3 Brand

 4.4 Packaging

 4.5 New Product Development

Chapter 5 Pricing Decisions

 5.1 Factors Influencing Pricing

 5.2 Pricing Methods

 5.3 Pricing Strategy

 5.4 Promotional Pricing

Chapter 6 Making Marketing Channel Plans

 6.1 The Definition of Marketing Channels

 6.2 The Key Characteristics of Marketing Channels

 6.3 The Basic Forms of Marketing Channels

 6.4 Channel Design Methods

Chapter 7 Making Promotion Plans

 7.1 What is promotion?

 7.2 What is promotion mix?

 7.3 Factors Influencing Promotion Mix

Chapter 8 Marketing comprehensive training

 8.1 Course Description

 8.2 The purpose of training

 8.3 Course Design

 8.4 The teachers' guiding process

 8.5 assessment methods