With a strong emphasis on technology and Internet applications, this section explains how Dell has applied key concepts in each chapter to keep performance apace in a keenly competitive industry.

Managing Campus.com. This compelling team project helps students develop a business plan for selling information about college campuses to prospective new students via the Internet. Planning decisions relate directly to chapter concepts and, at semester's end,result in a completed business plan.

In friendly, engaging style, Madura's dedicated business planning outline and trademark chapter-by-chapter projects challenge students to create their own business idea, then consider essential decisions based on the text's practical, applied concepts, teamwork exercises, and real-world examples of the Internet's role in today's businesses.

PART I

Organization of a Business

Chapter 1

Planning a Business

Chapter 2

Selecting a Form of Business Ownership

Chapter 3

Business Ethics and Social Responsibility

PART II

Business Environment

Chapter 4

Economic Environment

Chapter 5

Industry Environment

Chapter 6

Global Environment

PART III

Management

Chapter 7

Fundamentals of Effective Management

Chapter 8

Organizational Structure

Chapter 9

Production Management

Chapter 10

Improving Production Quality and Efficiency

PART IV

Managing Employees

Chapter 11

Motivating Employees

Chapter 12

Hiring, Training, and Evaluating Employees

PART V

Marketing

Chapter 13

Product and Pricing Strategies

Chapter 14

Distribution Strategies

Chapter 15

Promotion Strategies

PART VI

Financial Management

Chapter 16

Accounting and Financial Analysis

Chapter 17

Financing

Chapter 18

Business Investment

PART VII

Special Topics

Chapter 19

Information Systems and Technology

Chapter 20

Risk Management

Chapter 21

Synthesis of Business Functions