| 书名 | DOING BUSINESS IN CHINA |
| 分类 | |
| 作者 | JIHONG SANDERSON |
| 出版社 | Longman |
| 下载 | 抱歉，不提供下载，请购买正版图书。 |
| 简介 | 编辑推荐 This concise book provides you with the comprehensive yet practical information required as a foundation for your success in China. It provides the inside knowledge of Chinese business culture that you need to find and take advantage of the opportunities in China-related enterprise: how to entertain Chinese clients, how to negotiate a workable Chinese contract,and how to effectively manage Chinese colleagues,suppliers, and employees. 目录 Introduction CHAPTER 1 Business profile Many Chinas, rapid change Country profile Why do business in China? Chinese history and business China's evolving position in global business "China, Inc." today Recognizing business types Reaching out to China's consumers Understanding politics Finding the opportunities CHAPTER 2 Understanding business etiquette Respecting social conventions Getting social etiquette right Succeeding with guanxi Creating your guanxi network Maintaining guanxi Managing "face" and image Understanding collectivism Minding your language CHAPTER 3 Getting things done Knowing the system Building a team in China Environmental issues Infrastructure and logistics StaRing a business in China Devising an entry strategy Importing and exporting Managing risk Negotiating successfully with Chinese business people Resolving disputes with a Chinese business Index Acknowledgements |
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