IN the previous edition of Video Basics, digital video was just beginning to make inroads into the well-entrenched analog television and video industry. Many media departments were still waiting for a breakthrough that would make high-end analog equipment affordable. As we know, that didn't happen. The industry finally made some headway through the development of high-quality, relatively inexpensive digital consumer camcorders and postproduction software for desktop computers.

Drawing On his years of expertise in both the classroom and the field, Herbert Zettl--the recognized authority on video production--shows you how to turn your ideas into effective video messages. Moving efficiently from video concepts and processes, to production tools and techniques, to the production environment, Video Basics 4 delivers a concise, timely, and accurate technical "how to"guide on video production. You'll find a wealth of helpful photos and diagrams that illustrate the latest equipment and techniques, plus numerous features designed to reinforce your understanding of the material.

About the Author

Preface

Part I Production:Processes and Peopte

Chapter 1 The Production Process

Chapter 2 The Production Team:Who Does What When?

Part II Image Creation:Digital Video and Camera

Chapter 3 Image Formation and Digital Video

Chapter 4 The Video Camera

Chapter 5 Operating the Camera

Chapter 6 Looking Through the Viewfinder

Part III Image Creation:Liaht, Sound, Graphics, and Effects

Chapter 7 Light, Color, and Lighting

Chapter 8 Audio and Sound Control

Chapter 9 Graphics and Effects

Part IV Image Control:Switching, Recording, and Editing

Chapter 10 Switcher and Switching

Chapter 11 Video Recording

Chapter 12 Postproduction:Linear and Nonlinear Editing

Chapter 13 Editing Principles

Part V Production Environment:Studio, Fietd, and Synthetic

Chapter 14 Production Environment: The Studio

Chapter 15 Production Environment:Field and Computer-Generated

Part Vl Production Control:Talent and Directing

Chapter 16 Tatent, Clothing, and Makeup

Chapter 17 Putting It All Together: Directing

Epilogue

Glossary

Index

Photo Credits