This book is all about those moments when we ‘know' something without knowing why. Here Malcolm Gladwell, one of the world's most original thinkers, explores the phenomenon of ‘blink', showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you'll never think about thinking in the same way again...

INTRODUCTION

The Statue That Didn't Look Right 

ONE

The Theory of Thin Slices: How a Little

 Bit of Knowledge Goes a Long Way 

TOW

The Locked Door: The Secret Life of

Snap Decisions

THREE

The Warren Harding Error: Why We Fall

For Tall, Dark, and Handsome Men 

FOUR

Paul Van Riper's Big Victory:

Creating Structure for Spontaneity